The AI tenant account
for the UK's £81B rental market.
An £81B rental market still running on listing portals.
Tenants find homes faster.
Landlords pay less. Agents close more.
Flatsed turns rental search into a guided decision and a reusable tenant account.
For tenants
- Faster search
Personalised shortlists from real behaviour, not endless browsing. - No-stress decisions
Area, commute, bills, layout and rights surfaced before any viewing. - One reusable account
ID, right to rent, affordability and tenancy history verified once, re-used every move.
For landlords & agencies
- Cheaper
Outcome-linked success fee, paid only on signed tenancies. - Pre-qualified tenants
Checks done before the enquiry hits the inbox. - Less duplicated admin
Reapit, Street.co.uk and any CRM integration on the roadmap.
Built by renters. For renters.
Flatsed in four sentences.
Tenant-first rental platform built by Bumble engineers who lived the London renter problem.
We built Flatsed because renting in London wasted months of our lives.
Andrew and Veta kept running into the same problems: poor filters, misleading layouts, hidden trade-offs, duplicated listings, and wasted viewings. Renting is hard the first time, barely easier the second — and today's platforms make it worse.
Rental platforms are built around listings,
not tenant decisions.
Tenants make one of their biggest monthly financial decisions with incomplete, inconsistent, landlord-first information.
Search is shallow
- Filters miss real needs: space, pets, commute, bills, parking, and lifestyle fit.
- Homes are hard to compare across layout, area, total cost, and practical daily life.
Decision quality is low
- Deal-breakers are often discovered only after travelling to viewings.
- Rights, documents, maintenance, move-in, and move-out remain fragmented.
Same checks, every time
- ID, right to rent, payslips, and employer letters re-uploaded for every agency, every move.
- Tenant credentials live scattered across agency inboxes — never a portable, reusable account.
The same broken information flow creates work for agents too.
Agents lose hours qualifying enquiries that never sign — over phone, email, and viewings — and start over for the next listing.
When Andrew and Veta moved out, the agent could only describe the flat in generic, by-the-listing words — so Andrew ended up showing the property to incoming tenants himself, instead of the agent.
The missing property context
- Rooftop access — never made it into the listing.
- Real area context: parks, gyms, shops, commute.
- True monthly costs: utilities, parking, council tax.
- Lived-in details that decide whether you stay.
- Repeat tenant questions agents had no way to answer.
The problem was clear in 2020.
The tech just caught up.
Andrew and Veta have been working on Flatsed since the 2020 rental shock.
The four shifts below only fully converged in the last 18 months.
AI matches behaviour, not filters
Behavioural matching from real tenant decisions — swipes, saves, and rejections — finally beats keyword filters.
Rents claim more of the budget
UK rents keep rising — now a significant share of household income. Bad decisions hurt more than ever.
Agencies are overloaded
Letting teams want efficiency tools that qualify tenants before the manual chase begins.
Renters expect accounts
Banking, travel, and healthcare moved to one-account experiences. Renting still hasn't.
Flatsed turns rental search into a guided decision and a reusable tenant account.
Tenants build a preference profile, get a ranked shortlist, qualify once, sign through Flatsed, and carry that account into every next move.
Raw listings become matches
tenants can actually trust.
Flatsed enriches listings, learns from every swipe, save, and reject,
then turns fragmented rental data into matches that fit real life.
Match game
Tenants swipe, save, and reject homes so Flatsed learns what fit means beyond price and bedroom count.
Enriched listings
Commute, crime, noise, schools, pubs, bills, floor area, layout, pet fit, rights, and practical trade-offs added to raw listing data.
Extended filters
Search by how people actually live: pets, family needs, remote work, parking, outdoor space, affordability, and commute.
Your renting life,
in one place
Smarter search. Verified reviews. Complete rent management.
Search & Discovery
More filters than any other platform. Personalised results that learn what you want.
Find & Book
Swipe to discover your style, then book viewings directly — no calls needed.
Verified Reviews
Real reviews from verified tenants and viewers. Know exactly what to expect before you sign.
Live & Manage
Rent management, maintenance requests, documents, and area insights — all in one place.
A rental product built for the UK
as it actually lives. EU is next
Accessible for disabled users, multilingual for non-native speakers, and adaptable to different household types and living needs.
Accessibility
Designed for disabled users — keyboard navigation, screen-reader support, and step-free product flows.
Multilingual support
Translated onboarding, tenancy guidance, and rental rights for non-native English speakers.
Household and life fit
Built for different family structures, pets, remote work, accessibility needs, and ways of living together.
🎯 Our mission is to make renting more affordable to enter and less stressful to live through.
Agencies get better-qualified tenants
and less duplicated admin.
Flatsed simplifies agency workflows
while preserving the tenant-first experience.
Outcome-linked commercial model
Designed around success fees paid on signed tenancies — exact pricing under pilot design with first agency partners.
Reusable checks
Identity, right to rent, affordability, and employment status in one tenant account.
Listing-readiness services
Photos, EPC, deep cleaning, and property prep so listings convert faster.
Free for tenants.
Paid by successful rental outcomes and platform services.
The model aligns tenant adoption with agency value and future rental lifecycle services.
Rightmove charges to list.
Flatsed charges only when tenants sign.
The Negotiator, Rightmove agent fees Letting Agent Today, 2025 fee hikes Landlord Knowledge, £1.5bn legal claim
14 / 20£81B UK rental market,
fragmented across portals and inboxes.
EHS 2024-25, Ch.1 Savills, UK Housing Costs 2025 DPS, Apr 2025 ONS, UK PRS 2025
15 / 20Portals own listing distribution.
Flatsed owns tenant decisions.
Four loops that compound over time.
As Flatsed processes more tenants, postcodes, and signed tenancies, each loop builds reusable account and decision data that simple listing search does not produce.
Preference graph
Every save, reject, and viewing sharpens the personal preference vector and improves matching for similar tenants.
Property & area context
Verified tenant reviews, area trade-offs, bills, layout, and lived-in feedback accumulate per postcode.
Reusable tenant account
Checks, documents, rights, and tenancy history become reusable — every next move starts ahead of the previous one.
Agency integrations
Reapit and Street.co.uk integrations open the path for supply and signed-tenancy outcomes to feed ranking, qualification, and workflow over time.
Data advantage: matches improve with every rejection and signed tenancy. Features can be copied; this gets harder to copy as it accumulates.
Where we are today.
Flatsed LLC is incorporated, the founding team is in place, the core flatsed.com platform is built, and we are preparing to open it in private beta with the first tenants.
Company & team
Flatsed LLC incorporated. Founding team of five — engineering leadership from Bumble plus rental-market operators.
Core system ready
flatsed.com built on production infrastructure: search, swipe-based discovery, comparison, and tenant accounts — preparing for private beta.
Mobile in build
iOS and Android clients in active development alongside ongoing platform and behavioural-matching work. ETA 1.5 months.
Agency conversations
Pilot agencies identified; onboarding the first London partners and CRM integrations over the next 4–6 weeks.
30% of the first month.
The UK market does the rest.
The UK Private Rented Sector (PRS) produces ~1.57M new tenancies per year
(4.7M England PRS households ÷ ~3-year average tenancy)
Bumble engineering meets the UK rental market.
Raising
£900K for 12 months.
Use of funds
- £300K — Marketing & London tenant demand
- £200K — CEO
- £150K — CTO
- £150K — Head of Mobile
- £88K — Legal & UK lettings compliance
- £12K — Infrastructure
Goal: prove repeatable London acquisition and the first signed tenancies.
Pre-seed. Looking for a lead investor.